Choosing the Right Social Media Agency: 10 Essential Questions to Ask

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Authentic small and youthful social media agency busy with social listening for their brand

Lagos is buzzing with businesses, each vying for attention in the bustling digital marketplace. You know social media marketing is a way to connect with your customers, build a loyal community, and ultimately, boost your bottom line. But between running your business, managing a team, and staying on top of the latest trends, who has time to become a social media expert?

If you’re a Lagos-based business owner, we get it. We understand the unique challenges you face in this vibrant and competitive market. The good news is, you don’t have to go it alone. A social media agency can be your trusted partner, bringing expertise, creativity, and a deep understanding of the local space to your social media efforts.

But not every social media agency will serve your purpose. Some might not “get” the Lagos vibe, or lack the experience to manage the market. That’s why we created this guide – to help you find the right social media agency partner, one who understands your business, speaks your language, and is dedicated to your success.

10 Essential Questions to Ask a Potential Social Media Agency

landing on the instagram explore page as part of your Instagram marketing strategy for a social media agency

  1. What are your agency’s core areas of expertise? Not all agencies are created equal. Some specialize in content creation, others in social media advertising, and some offer full-service solutions. Make sure the agency you choose aligns with your specific needs and goals.

At GrowTally, we take pride in our holistic approach to social media marketing, combining creative content, targeted advertising, and strategic community management to deliver results that matter.

  1. Can you share examples of successful campaigns you’ve run for businesses similar to mine? Past performance is a good indicator of future success. Ask for case studies or examples of campaigns the agency has run for businesses in your industry or with similar target audiences.

We’d be delighted to share how we helped a edutech firm increase their sales and Instagram followers in just three months, or how we boosted a Lagos-based fashion brand’s website traffic through targeted ads.

  1. How do you measure the success of social media campaigns? What metrics do you track? Likes and shares are nice, but what matters is the impact on your business goals. A good agency will have a clear approach to measuring success, tracking metrics like engagement, reach, leads, and conversions.

We believe in data-driven decision-making. Our team regularly monitors and analyzes key performance indicators to ensure your social media efforts are delivering real results.

  1. What is your process for developing a social media strategy for a new client? A well-defined strategy is the foundation of a successful social media campaign. Understand how the agency approaches strategy development, what research they conduct, and how they tailor strategies to your specific business objectives.

At GrowTally, we take the time to get to know your brand, audience, and goals inside out. We then create a customized social media strategy that aligns with your overall marketing plan.

  1. How do you stay up-to-date with the latest social media trends and algorithm changes? The social media landscape is constantly evolving. Make sure the agency you choose has a finger on the pulse of the latest trends, algorithm updates, and best practices.

We’re social media nerds at heart! Our team regularly attends industry events, participates in webinars, and stays on top of the latest news and developments.

  1. What social media platforms do you recommend for my business, and why? Not every platform is right for every business. An experienced social media agency will be able to assess your target audience and recommend the platforms that are most likely to yield results.

We’ll help you determine the best mix of platforms for your business, whether it’s Instagram for visual storytelling, LinkedIn for professional networking, or Twitter for real-time engagement.

  1. How do you handle negative comments or online reputation management? Negative comments are inevitable. Ask how the agency handles online reputation management, crisis communication, and customer service.

We believe in proactive reputation management. We monitor your social channels closely and respond promptly and professionally to any negative feedback.

  1. What is your pricing structure, and what services are included in your packages? Transparency is key. Understand the agency’s pricing model, what services are included, and what additional costs you might incur.

Our pricing is flexible and tailored to your specific needs and budget. We offer a range of packages to suit businesses of all sizes.

  1. How will we communicate and collaborate throughout the engagement? Clear communication is essential for a successful partnership. Ask how the agency prefers to communicate, how often you’ll receive updates, and what role you’ll play in the decision-making process.

We believe in open and transparent communication. You’ll have a dedicated account manager who will keep you informed every step of the way.

  1. Can you provide references from current or past clients? Don’t be afraid to ask for references. Speaking to other businesses who have worked with the social media marketing agency can give you valuable insights into their experience and the results they achieved.

We’re proud of the relationships we’ve built with our clients. We’d be happy to connect you with some of them so you can hear firsthand about their experience with GrowTally.


Choosing the right social media agency is an important decision for your business. By asking the right questions and doing your due diligence, you can find a partner to help you achieve your social media marketing goals.

If you’re looking for a friendly, experienced, and results-driven social media agency in Lagos, look no further than GrowTally. At GrowTally, we’re more than just a social media agency. We’re your friendly neighbourhood experts, passionate about helping Lagos businesses thrive online. Contact us today for a free consultation.

Managing social media accounts for your business can be highly demanding. We have hundreds of experts to help you manage your social accounts

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Phone: +234 708 155 5696
Email: support@growtally.com