Should You Hire a Social Media Manager? The Business Owner’s Guide

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Are you overwhelmed by social media and wondering if you should hire a social media manager?  While running your own social media accounts is possible, the time investment can be draining, and results often fall short. A dedicated social media manager can free up your focus, expand your online reach, and help you achieve meaningful business growth through social media.

Let’s start by breaking down the most significant way a social media manager benefits a business – reclaiming your valuable time.

Time is Money – How a Social Media Manager Frees Up Your Focus

The average business owner spends over 6 hours a week on social media. But that’s a conservative estimate. Those hours quickly add up when you consider tasks like competitor research, audience analysis, content creation, engagement, and analyzing results. 

Even if you enjoy aspects of social management, hiring a social media manager means you can reinvest the saved time into product development, client relations, building strategic partnerships, or simply taking a much-needed breather.

Expertise Matters – When It’s Time to Bring in a Pro


Even if you have a basic grasp of social media, there’s a world of difference between casual posting and strategic management. A dedicated social media manager brings specialized skills and a targeted focus that takes your presence to the next level. Here’s why expertise matters:

  • Strategy Over Random Posts: Sure, you might share photos or company updates when you have a spare moment. But a social media manager builds a strategy based on your unique business goals, understanding what type of content resonates with your audience, and when to post for maximum visibility.
  • The “Right” Platforms: Every social network has its strengths and its specific audience. A skilled manager helps you zero in on the platforms that give you the most effective reach. They make sure you’re not spreading yourself too thin and wasting time on sites that don’t generate results.
  • Beyond Trends: Social media platforms are constantly evolving. A seasoned social media manager stays ahead of these trends, understanding the latest algorithm updates, the best use of new features, and how to adapt your content to remain engaging amidst the noise. It’s about making updates work for you rather than constantly reacting to them.

Build Brand Consistency

In the sea of content on social media, nothing beats a strong and recognizable brand. Your social media presence is a powerful extension of your brand identity. A dedicated social media manager can help you solidify your visual style, define your core messaging, and develop guidelines for how you interact with your audience. This will allow your brand’s voice online, ensuring a consistent tone, aesthetic, and overall message across all of your social channels. Eventually, this consistency builds trust and reinforces your company’s values, helping you stand out from the competition.

Additional Reasons to Hire a Social Media Manager

  • Harness the Competitive Edge: Your competitors are likely vying for attention on social media. Hiring a social media manager helps you level the playing field and even surpass competitors. A savvy manager leverages audience insights, competitive analysis, and tailored campaigns to make your brand shine online.
  • Proactive Crisis Management: Online reputation is fragile. A knowledgeable social media manager constantly monitors mentions of your brand and promptly addresses concerns with professionalism. They also have the experience to navigate potential crises that could harm your brand’s image.
  • Unlock Data-Driven Success: Likes and shares offer some indication of performance, but a skilled manager dives deep into the analytics behind your social accounts. They can pinpoint where your content resonates, track conversions, and identify insights that will optimize your future social media strategy for continuous improvement.

Indications You’re Ready to Hire a Social Media Manager

If you’re still not sure if you need to hire a social media manager, here are clear reasons it may be time to make that decision;

  • Falling Engagement: If your posts get few likes, comments, or shares, it’s a sign your content strategy needs refining. A manager can help diagnose the issue and develop more engaging content.
  • Missed Opportunities: Do you notice industry events, popular trends, or audience discussions where you could be participating but simply don’t have the bandwidth? These are moments to connect with potential customers that you’re letting slip through your fingers.
  • Inconsistent Presence: If weeks go by between posts or your feed lacks visual cohesion, it sends a signal of inactivity and makes it harder to gain traction. A dedicated manager ensures you’re consistently showing up.
  • Frustration or Burnout: Social media management should be strategic, not soul-sucking. Does it add to your stress instead of boosting your marketing efforts? This often outweighs the cost of hiring an expert.
  • Overwhelmed by Analytics: Do you look at your insights and feel clueless about what they mean or how to act on them? A social media manager can translate those numbers into actionable improvements.

Choosing the Right Social Media Manager for Your Business

hiring-a-social-media-managerFinding the right social media manager for your business is an investment that impacts your online success. It’s easy to become fixated on price, but the lowest fee doesn’t always indicate the best fit. Instead, when hiring a social media manager, prioritize factors such as:


  • Experience Within Your Industry: Seek managers with proven success in handling brands similar to yours or experience in your field. This is a major advantage if you offer a specialized product or service as they’ll understand your audience and competitors.
  • Results-Oriented Approach: Go beyond promises. Ask for quantifiable results the manager has achieved for other clients.
  • Communication Style: Strong communication with your manager is key. Do their preferred methods and their openness to collaboration align with yours?
  • Cost: Cost is important, but when looking to hire a social media manager, ensure you evaluate what’s included in a manager’s fees and what their level of experience will truly generate for your company in return.


Whether you’re struggling to find the time, feeling directionless with your efforts, or facing frustration with flatlining results, hiring a dedicated social media manager can revitalize your presence, free up your focus, and help you tap into new business growth.

If any of the scenarios sounds like you, it’s time to seriously consider hiring a social media manager. Are you ready to take the next step? Then, schedule a free consultation with us to get started.


Managing social media accounts for your business can be highly demanding. We have hundreds of experts to help you manage your social accounts

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