If you ask ten acclaimed social media experts what to do to grow on social media, you’re likely to hear the same kind of advice. “Post consistently”, “Offer value”, and “use relevant hashtags”.
While these are all important, in our experience, several effective strategies fly under the radar. Perhaps you’ve attempted the generic advice above and still felt like you were shouting into the void? There’s something more to do. There are unconventional tactics that can truly set you apart and accelerate your social media growth.
These aren’t magic bullets. They are clever strategies backed by real-world results and a deep understanding of how social media algorithms and user behaviour work. Ready to learn about these social media growth hacks? Let’s find out
5 Social Media Growth Hacks to Deploy in 2024
As businesses and brands who want results, there are a few things you can do to quickly grow your social media. We cover 5 unpopular ones below.
Hack 1: Using Trends to Explode Your Reach
Forget the dance crazes (unless that’s your niche!). Social media growth hacks often involve leveraging trends, and trends encompass much more than just viral dances.
Think trending audio (using popular songs or sounds in your content), trending conversations (news, memes, popular opinions you can contribute to), and challenges that spark creativity.
Why does this work? Social media algorithms love content that aligns with what users are already engaging with. By tapping into trends, you signal relevance and increase your chances of appearing on the coveted “For You” page or Explore page.
For example, a fitness brand could create a workout routine set to a trending song, while a marketing agency could share a meme related to a trending conversation while adding insightful commentary.
The key to using trends effectively is to avoid blindly following trends. Analyze why a trend is popular, find a way to make it relevant to your brand, and add your unique creative spin to stand out.
Hack 2: Strategic “Follow Trains”
Follow trains, where users follow everyone who likes or comments on a specific post, can be another powerful social media growth hack when done strategically. This isn’t about mindlessly following masses of accounts. Instead, it’s about targeted growth.
Focus on follow trains initiated by accounts within your niche or those with a similar target audience. If you have to jump on a follow train, indicate what you do/stand for in the comments so those joining you know what to expect.
This increases your chances of gaining followers who are genuinely interested in your content and more likely to engage with your posts.
Now remember that engagement is key. Don’t just follow and disappear. Engage with the accounts you follow by liking, commenting, and sharing their content. This builds relationships and increases your visibility within that community.
Overall, follow trains can be a quick way to gain followers, but quality matters more than quantity. Focus on building connections with accounts that align with your brand.
Hack 3: Curating and Elevating Ideas
Influencer marketing is a popular social media growth strategy, but you can take it a step further.
Instead of simply reposting influencer content, curate the best ideas from influencers in your niche. Then, add your unique insights, perspectives, or experiences to influencer content to create something valuable for your audience.
This approach positions you as a thought leader who provides valuable, curated information to your audience.
An example is a graphic designer who shares an influencer’s post about design trends, adding their commentary on how these trends apply to small businesses.
Hack 4: Smart Engagement with Large Accounts
Engaging with large accounts in your niche can significantly boost your visibility and help you grow on social media. However, it requires more than just dropping a generic “Great post!” comment as many people do.
Keep the interactions meaningful. Provide thoughtful insights, ask relevant questions, or offer genuine compliments. This increases your chances of getting noticed by the account and their followers.
Regularly engage with large accounts to build a presence and establish yourself as an active and valuable member of the community.
Hack 5: Use The Power of Community
Social media growth doesn’t have to be a solo journey. You can use the power of community to accelerate your progress and achieve your social media growth goals. One such way is through mastermind groups.
Joining mastermind groups with other creators or businesses in your niche provides a supportive environment for learning, sharing ideas, and collaborating.
Benefits of Mastermind Groups
- Collective Wisdom: Tap into the knowledge and experience of others.
- Accountability and Motivation: Stay motivated and on track with your goals.
- Expanding Your Network: Connect with like-minded individuals who can offer valuable insights, feedback, and support.
Conclusion
These unconventional social media growth hacks might not be the most talked-about strategies, but they offer a fresh perspective on how to achieve real, sustainable growth.
By thinking outside the box and implementing these tactics, you can stand out from the crowd, connect with your target audience, and achieve your social media goals.
But what if you need an extra boost? What if you’re ready to take your social media presence to the next level but don’t have the time or expertise to implement these hacks effectively?
That’s where GrowTally comes in.
We’re experts in social media growth that drives real results. We understand the nuances of each platform, the power of genuine engagement, and the strategies that truly move the needle.
Ready to unlock your social media potential? Contact GrowTally today for a free consultation
FAQs
Are these social media growth hacks suitable for any platform?
While the general principles apply across platforms, you’ll need to adapt the specific tactics to each platform’s unique features and audience.
How long will it take to see results from these social media growth hacks?
Results vary depending on your niche, consistency, and the effort you put in. However, with consistent implementation, you should start seeing positive changes within a few weeks to a few months.
Are these social media growth hacks ethical?
Absolutely! These hacks are about genuine engagement, providing value, and building authentic connections. They are not about manipulating algorithms or using shady tactics.
Do I need a large following to use these social media growth hacks?
No, these hacks are beneficial for accounts of all sizes. Even if you’re just starting, these strategies can help you gain traction and build a loyal following.
What’s the most important thing to remember when using these social media growth hacks?
Focus on providing value to your audience. All of these tactics are most effective when you create high-quality content, engage authentically, and build genuine relationships.
