5 Practical Steps for Conducting a Social Media Audit in 2024

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Last year was a great year for many of our clients. Leads were flowing like a desert oasis, and sales were blooming like spring flowers. But then, the new year arrived, and suddenly, some social media accounts began to feel as dry and dusty as the Harmattan wind. No leads, no engagement, just silence on the feed.

Has that happened to you too? It need not be a cause of alarm if you handle it well. Sometimes, even the most vibrant social media presence can hit a dry spell. However, the key to revitalizing your social media page is a social media audit.

What is a Social Media Audit and Why Do You Need One?

social-media-audit-for-growthA social media audit is like a comprehensive checkup for your online business profiles. It helps you identify any underlying issues that might be hindering your growth, whether it’s outdated content, inconsistent branding, or an audience you’re simply not connecting with. Just like a regular doctor’s visit, it’s an essential tool for businesses of all sizes, ensuring you’re navigating the ever-shifting social media landscape and maximizing your potential.

Here’s why a social media audit is like gold for your business.

  • Diagnose hidden problems: Is your engagement dropping? Are leads drying up? An audit can uncover the root causes, like irrelevant content or misaligned targeting.
  • Track your progress: An audit helps you track key metrics so you can see how your social media efforts are paying off. Comparing past performance to current metrics helps you understand what’s working, identify areas for improvement, and celebrate successes. 
  • Stay ahead of trends: The social media landscape changes constantly. New platforms emerge, algorithms shift, and audience preferences change. An audit ensures you’re staying ahead of the curve and adapting your strategy accordingly.
  • Benchmark against competitors: See what your rivals are doing well and identify opportunities to differentiate yourself and stand out.
  • Clarity and focus: Feeling overwhelmed by multiple platforms and scattered efforts? An audit helps you identify which platforms are most relevant to your audience and goals, allowing you to focus your energy and resources effectively.
  • Craft a winning strategy: Armed with insights from your audit, you can develop a data-driven plan to attract new customers, boost engagement, and achieve your goals.

How to Conduct Your Social Media Audit in 5 Easy Steps


Ready to roll up your sleeves and conduct your own social media audit so you can re-strategise and begin to create content that drives engagement? Let’s get your hands dirty with these 5 practical steps

Step 1: Define Your Goals & Audience

Before diving in, ask yourself:

  • What do I want to achieve with my social media presence? (Increase brand awareness, drive website traffic, generate leads, etc.)
  • Who am I trying to reach? (Demographics, interests, online behaviour)

Having clear goals and understanding your audience sets the direction for your audit and helps you analyze results effectively.

Step 2: Inspect Your Profiles

Grab a magnifying glass (figuratively speaking) and examine your profiles across all social media platforms.

  • Profile Information: Is it accurate, consistent, and engaging? Are your bios interesting and informative?
  • Visuals: Do your profile pictures and cover photos accurately reflect your brand identity? Are they high-quality and visually appealing?
  • Branding: Is your branding consistent across all platforms? Are you using the same logos, colours, and fonts?

First impressions matter, so ensure your profiles are polished and inviting.

Step 3: Analyze Content & Engagement

Now, time to delve into the heart of your content.

  • Content Mix: What types of content are you creating? (Video, images, text, stories) Are you using a variety of formats to keep things interesting?
  • Content Performance: Analyze your past year’s posts. Which ones performed well? What topics resonated with your audience? Look for patterns and engagement trends.
  • Engagement Metrics: Track metrics like reach, impressions, likes, comments, shares, and click-through rates. How are people interacting with your content?

Understanding what works and what doesn’t is crucial for crafting future content strategies.

Step 4: Scout Your Competitors

Keep your friends close, but your competitors closer! Analyze your top competitors’ social media presence:

  • What kind of content are they sharing?
  • Which platforms are they most active on?
  • How are they engaging with their audience?

Learn from their successes and identify areas where you can differentiate yourself.

Step 5: Build Your Strategy

Based on your findings, it’s time to craft a winning social media strategy for 2024.

  • Optimize your profiles: Update information, improve visuals, and ensure consistency across platforms.
  • Plan engaging content: Experiment with different formats and topics based on your audience preferences and performance insights.
  • Schedule and post consistently: Develop a content calendar and stick to it. Regular posting keeps your audience engaged and boosts discoverability.
  • Engage with your audience: Respond to comments, answer questions, and participate in conversations. Building relationships is key to fostering a loyal community.
  • Track and analyze: Monitor your progress and adapt your strategy based on data and insights. What’s working? What needs improvement? A data-driven approach helps you refine your approach over time.

Remember, a social media audit isn’t a one-time event. Regularly revisiting your presence ensures you stay on top of trends and adapt to

Remember, You’re Not Alone.

Feeling overwhelmed? Don’t worry, social media experts like Growtally are here to help! We offer comprehensive audits, personalised strategies, and ongoing support to help you conquer the social media jungle and achieve your business goals.

Ready for a free social media audit? We’re offering a limited number of complimentary audits to businesses committed to growth. Apply today and unlock your brand’s full potential! Contact Growtally today to schedule your free audit!

Managing social media accounts for your business can be highly demanding. We have hundreds of experts to help you manage your social accounts

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