Why Does Instagram Suspend Business Accounts? Top Reasons Explained
Two weeks ago, a new client came to us to take over management of their Instagram account. We logged in, connected the account to our management tool, Metricool, to start organizing their content calendar, and within minutes, the account was suspended. Nothing had changed on the account. No new posts went up. No policy got […]
How to Build a Social Media Strategy That Works
Most businesses don’t have a social media strategy. They have a content calendar, and they call it one. There’s a real difference. A content calendar tells you what’s getting posted and when. A social media strategy tells you why (who it’s for, what business goal it’s supposed to move, and what would make someone choose […]
Why Branding Must Precede Social Media Positioning
If you’ve ever watched two businesses post nearly identical content and wondered why one grows a loyal following while the other disappears into the noise, the answer usually isn’t the content calendar. They can use the same trending audio, carousel format, and hooks. The difference may just be in branding. Social media positioning is the […]
B2B Lead Generation in Nigeria: Which Social Media Platforms Deliver in 2025?
Let’s be honest, most Nigerian businesses on social media are chasing likes, not leads. But what if you could change that? At GrowTally, we’re here to tell you that real B2B lead generation in Nigeria is possible in 2025 – if you know where to look. Are you looking to snag some quality B2B leads […]
How to Use Social Media to Drive Foot Traffic During the Holidays
The holiday season is a crucial time for all businesses. While online shopping is convenient, many people still enjoy the experience of browsing in physical stores, soaking up the festive atmosphere, and finding unique gifts. But with more and more shoppers turning to online platforms, how can you entice customers to step into your store […]
Crafting the Perfect Holiday Social Media Captions
The holidays are a time for connection, celebration, and…captivating captions! While stunning visuals might stop thumbs mid-scroll, it’s your social media captions that truly spark conversations, build relationships, and drive engagement during this festive season. Your social media captions should be eye-catching, inviting, and full of personality. A great caption can turn a simple image […]
Last-Minute 2024 Holiday Social Media Marketing Tips
The holidays are in full swing, and while some businesses have been meticulously planning their social media strategies for months, others might find themselves scrambling to catch up. Whatever the case may be, it’s not too late to spread some holiday cheer and make a splash on social media. This guide is packed with quick […]
Exclusive Social Media Hacks For 2024 Black Friday & Cyber Monday
The holiday shopping season is a goldmine for businesses. From Thanksgiving through Black Friday and up till the New Year, everyone can wade into it and gain tremendous benefits. However, with the marketplace overflowing with deals and promotions, standing out can be a tad difficult. Every brand must make extra effort to stand out and […]
Top 10 Social Media Trends That Defined 2024
2024 has been a whirlwind year for social media, with dramatic shifts in user behaviour, platform dynamics, and technological advancements. If you’re looking to conquer 2025, you need a solid grasp of the social media trends that dominated this year. This guide will not only illuminate those trends but also equip you with actionable insights […]
How to Use The “Follow Train” Strategy To Boost Followers and Engagement
Everyone’s looking for shortcuts to grow on social media. As we saw in the previous post, jumping on social media trends is one way to do that. The “follow train” is another such strategy that promises a quick influx of followers. But like any shortcut, there’s a right way and a wrong way to use […]