DIY Social Media Management Vs Outsourcing: Are You Saving Cost?
Fact: 70% of businesses today use social media to connect with their customers. Here’s another: Many business owners take the initiative to manage their social media accounts themselves (after all, who knows your brand better than you?). Surely, there are situations where this can be ideal, like for a small, local business with a well-defined […]
Top Social Media Struggles: Insights from Nigerian Businesses (And How to Fix Them)
Are you pouring time and energy into social media with minimal results to show for it? Ever feel like you’re shouting into a void, unsure if your efforts make a difference? If this sounds familiar, you’re not alone. We surveyed 113 Nigerian business and brand owners (with a focus on those especially within their first […]
4 Proven Social Media Time Management Strategies for Busy Business Owners
If social media feels like a never-ending to-do list draining your time and energy, you’re not alone. We conducted a recent survey and found out that 22% of business owners cite lack of time as their biggest social media marketing challenge. The good news? It doesn’t have to be this way! By implementing a few […]
5 Signs Your Social Media Manager May Be Sabotaging Your Success
Is your social media investment falling flat? It might not be your marketing budget at fault. The wrong social media manager can actively sabotage your business growth, even with seemingly good intentions. Often, the issue is that businesses do not know what red flags to watch for, both during the hiring process and once the […]
The Ultimate Guide to Working with a Social Media Manager for Business Growth
Whether you’re considering hiring a social media manager or have already decided it’s time, understanding how this partnership works is key to maximising success. This guide will empower you with strategies for a smooth collaboration that drives business growth. We’ll cover what you need to understand before investing in a social media manager and reveal […]
Should You Hire a Social Media Manager? The Business Owner’s Guide
Are you overwhelmed by social media and wondering if you should hire a social media manager? While running your own social media accounts is possible, the time investment can be draining, and results often fall short. A dedicated social media manager can free up your focus, expand your online reach, and help you achieve meaningful […]
Basic Video Creation Tools You Need
In our video content series, we’ve tackled why video reigns supreme on social and the core technical setup to get you started. Now, there are essential video creation tools that you need to know and use when getting started. Your Free (or Nearly Free) Video Creation Tools The right software should never be a barrier […]
Essentials for Video Content Creation (Harnessing Video Content Part 2)
You understand the power of video (if you missed Part 1, catch up here for the compelling stats and reasons why!). Now, it’s time to translate those great ideas in your head into compelling visuals that capture attention across social platforms. Let’s get practical! Your Video Content Creation Starter Kit The myth that you need […]
Harnessing Video Content (Part 1): Why Video is Your Social Media Game-Changer I
In 2024, video content has emerged as the undisputed champion of engagement, able to cut through the clutter of static posts and draw attention. While attention spans may be shrinking, consumers are hungrier than ever for content and they are looking to video content to satisfy their cravings. A 2019 report found that your average […]
5 Practical Steps for Conducting a Social Media Audit in 2024
Last year was a great year for many of our clients. Leads were flowing like a desert oasis, and sales were blooming like spring flowers. But then, the new year arrived, and suddenly, some social media accounts began to feel as dry and dusty as the Harmattan wind. No leads, no engagement, just silence on […]