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Author name: Babafemi Adebajo

identifying your 20% when using the pareto principle for social media management

The Pareto Principle for Busy Business Owners: Why Outsourcing Social Media Works

Leave a Comment / Social Media Management /

Feeling overwhelmed by the constant demands of social media? That can happen. handling social media is an entire job. As a business owner, juggling everyday tasks while staying ahead of the changing social media space can feel like an impossible battle for your time. Enter the Pareto principle or the 80/20 rule. While the Pareto […]

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a social media manager trying to balance her advanced social SEO approaches using the pareto principle

The Pareto Principle for Social Media Managers: Optimizing Impact, Not Chasing a Number

Leave a Comment / Social Media Management /

Between juggling multiple accounts, an endless flood of content ideas, and the constant pressure to deliver results, a social media manager is a true picture of pressure in motion. However, the Pareto Principle, or the 80/20 rule, may provide a ready answer for the struggling social media manager. The Pareto principle emphasizes identifying the 20%

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social content writing for a business interested in social media SEO

Mastering the Hook-Line-Sinker Framework: How to Craft Engaging Social Content

Leave a Comment / Social Media Management /

The Hook-Line-Sinker framework is a classic copywriting technique designed to grab attention and persuade readers. This approach is incredibly powerful for social content writing, where competing for eyeballs is a constant challenge. Whether you’re crafting a viral Tweet, a compelling LinkedIn post, or a captivating Instagram caption, mastering this framework will transform your content. Let’s

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writing social media content for your brand

An Essential Guide to Writing High-Impact Social Media Content

Leave a Comment / Social Media Management, Business, Engagement, Sales /

Let’s play a game of two truths and a lie. Which of the following statements is a lie? Many posts on social media are copied from others. Many posts on social feeds blend with that of others. Social media content that always resonates and engages your audience is impossible to create. I bet you know

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designing a content calendar

Your Guide to Creating a Content Calendar That Works for Every Stage of the Funnel

Leave a Comment / Social Media Management /

When it comes to social media, nothing pays like consistency in showing up. However, constantly brainstorming what to post, when, and in what format can quickly become overwhelming. That’s where a content calendar comes to the rescue!  A content calendar is your roadmap to creating content that resonates with your audience and actively supports your

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whatsapp marketing for businesses

Introduction to WhatsApp Marketing: Your Comprehensive Starter Guide

Leave a Comment / Social Media Management, Business /

You might already use WhatsApp to keep in touch with family and friends, but did you know it’s an incredibly powerful tool for your business?  When it comes to fostering customer relationships and lead generation, a surprising frontrunner has emerged: WhatsApp marketing.  A recent poll we conducted revealed that a whopping 55.8% of respondents identified

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how to boost event ads on social media to maximize ROI on campaigns

Before You Boost: The Key to Event Ads That Get Results (and Maximize ROI)

Leave a Comment / Social Media Management, Business, Engagement, Instagram /

You’ve poured your heart into crafting the perfect event. From engaging speakers to insightful content and valuable networking opportunities, you’ve built an experience worth attending. Now, it’s time to spread the word and get people registered. You invest in social media ads, eager to reach your target audience. The clicks come in, but registrations remain

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An AI-powered social media strategy formulation between two employees

AI-Powered Social Media Strategy: Getting Results that Matter

Leave a Comment / Social Media Management, Business /

We’ve talked about why deploying AI may be a wise decision and the exciting tools at your disposal. But to truly get results on social media, you need to move beyond the hype and into action. Today, we’re getting practical, showing you exactly how AI can supercharge your social media strategy, from understanding your audience

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AI tools for social media content creation

Leading AI Tools for Social Media Content Creation: Your Dynamic Toolkit

1 Comment / Social Media Management /

If you’ve heard the buzz about AI taking over the world, you’re not alone. But the truth is that small businesses are already using AI to level up their social media game! In our last post, we explored why AI matters. Today, let’s get practical and break down the different ways AI tools can revolutionize

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AI for social media

Deploying AI for Social Media: A Wise Decision?

Leave a Comment / Social Media Management, Business /

Think “AI” and futuristic robots might come to mind. While those might be part of AI’s future, the truth is that artificial intelligence is already changing how we do business – especially when it comes to reaching customers on social media. But what exactly is AI for social media? In the broadest sense, this means

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