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7 Social Media Marketing Myths That Sabotage Your Success

Leave a Comment / Engagement, Instagram, Social Media Management /

Social media offers incredible potential for businesses. However, navigating through the misinformation can feel like walking through a minefield, especially with all the dangerous misconceptions lurking around every corner. One wrong step, guided by a social media marketing myth, could undermine your efforts and leave you frustrated.  Let’s debunk these misconceptions, clear the path, and […]

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The 5 Pillars of a Powerful Social Strategy: Content That Engages and Converts

Leave a Comment / Social Media Management, Business, Engagement /

Ever feel like your social media is a constant sales pitch? Followers scroll right past, leaving you wondering what went wrong. It’s okay to want to make sales, but a social strategy focused solely on pushing products is destined to fall flat. There’s a better way! Discover the 5 core content pillars that can transform

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writing social media content for your brand

An Essential Guide to Writing High-Impact Social Media Content

Leave a Comment / Social Media Management, Business, Engagement, Sales /

Let’s play a game of two truths and a lie. Which of the following statements is a lie? Many posts on social media are copied from others. Many posts on social feeds blend with that of others. Social media content that always resonates and engages your audience is impossible to create. I bet you know

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Before You Boost: The Key to Event Ads That Get Results (and Maximize ROI)

Leave a Comment / Social Media Management, Business, Engagement, Instagram /

You’ve poured your heart into crafting the perfect event. From engaging speakers to insightful content and valuable networking opportunities, you’ve built an experience worth attending. Now, it’s time to spread the word and get people registered. You invest in social media ads, eager to reach your target audience. The clicks come in, but registrations remain

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social media audience research

Know Your Audience: Mastering Social Media Audience Research

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Audience research. This should be the next step of any marketing campaign after goal setting but most companies and brands neglect it. And of course, they suffer from it. This lack of understanding leads to generic social media posts that fall on deaf ears, wasted resources on the wrong platforms, and a frustrating inability to

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Essentials for Video Content Creation (Harnessing Video Content Part 2)

Leave a Comment / Engagement, Organic Reach, Social Media Management /

You understand the power of video (if you missed Part 1, catch up here for the compelling stats and reasons why!). Now, it’s time to translate those great ideas in your head into compelling visuals that capture attention across social platforms. Let’s get practical! Your Video Content Creation Starter Kit The myth that you need

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Harnessing Video Content (Part 1): Why Video is Your Social Media Game-Changer I

Leave a Comment / Engagement, Instagram, Social Media Management /

In 2024, video content has emerged as the undisputed champion of engagement, able to cut through the clutter of static posts and draw attention. While attention spans may be shrinking, consumers are hungrier than ever for content and they are looking to video content to satisfy their cravings.  A 2019 report found that your average

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3 Key Ways to Create Stand-Out Social Media Content

Leave a Comment / Social Media Management, Engagement, Organic Reach /

Did you know that in 2023, 241 million emails were sent by users worldwide in one minute, according to Statista? Another 4,000,000 posts were liked on Facebook, while 694,000 reels were shared through Instagram DM. And all of this in one minute.  While organic reach is at an all-time low, it is clear that without

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