Engagement

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User-Generated Content: Leveraging Your Community’s Voice for Social Media Success

1 Comment / Engagement, Instagram, Social Media Management / Babafemi Adebajo

The rise of generative AI means brands and businesses can now create content more efficiently. However, it also means that these same brands must now vie for attention amidst a constant barrage of content that has made it increasingly difficult to cut through the noise. The key to standing out in this dynamic environment lies […]

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Social Media Contests and Campaigns: Your Essential Guide to Boosting Engagement

Leave a Comment / Engagement, Social Media Management / Babafemi Adebajo

Looking to inject some excitement into your social media presence? Social media contests and campaigns are a powerful way to boost engagement, attract new followers, and build brand loyalty. But not all contests are created equal. This guide will break down different types of social media contests, the key elements for success, and provide tips

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Social Media Metrics That Matter: Tracking What Moves the Needle

Leave a Comment / Business, Engagement / Babafemi Adebajo

When businesses approach us for social media management, the focus is often on surface-level metrics like follower counts and likes. We totally get it! These numbers provide a quick, visible indicator of social media health. However, at GrowTally, we believe that true success lies in looking deeper – understanding your business objectives and tracking the

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Social Listening: Why Simply Posting on Social Media Isn’t Enough

Leave a Comment / Social Media Management, Engagement / Babafemi Adebajo

Imagine this: You’re the social media manager for a well-established insurance company, “SecureLife.” You’ve been working diligently to shake up the “stuffy” image of the industry. Your posts feature eye-catching graphics on the importance of coverage, relatable memes about everyday mishaps, and even the occasional TikTok dance challenge with your friendly mascot, the SecureLife Shield.

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7 Social Media Marketing Myths That Sabotage Your Success

Leave a Comment / Engagement, Instagram, Social Media Management / Babafemi Adebajo

Social media offers incredible potential for businesses. However, navigating through the misinformation can feel like walking through a minefield, especially with all the dangerous misconceptions lurking around every corner. One wrong step, guided by a social media marketing myth, could undermine your efforts and leave you frustrated. Let’s debunk these misconceptions, clear the path, and

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a team of 5 people defining their company's social strategy

The 5 Pillars of a Powerful Social Strategy: Content That Engages and Converts

Leave a Comment / Social Media Management, Business, Engagement / Babafemi Adebajo

Ever feel like your social media is a constant sales pitch? Followers scroll right past, leaving you wondering what went wrong. It’s okay to want to make sales, but a social strategy focused solely on pushing products is destined to fall flat. There’s a better way! Discover the 5 core content pillars that can transform

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An Essential Guide to Writing High-Impact Social Media Content

Leave a Comment / Social Media Management, Business, Engagement, Sales / Babafemi Adebajo

Let’s play a game of two truths and a lie. Which of the following statements is a lie? Many posts on social media are copied from others. Many posts on social feeds blend with that of others. Social media content that always resonates and engages your audience is impossible to create. I bet you know

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how to boost event ads on social media to maximize ROI on campaigns

Before You Boost: The Key to Event Ads That Get Results (and Maximize ROI)

Leave a Comment / Social Media Management, Business, Engagement, Instagram / Babafemi Adebajo

You’ve poured your heart into crafting the perfect event. From engaging speakers to insightful content and valuable networking opportunities, you’ve built an experience worth attending. Now, it’s time to spread the word and get people registered. You invest in social media ads, eager to reach your target audience. The clicks come in, but registrations remain

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Basic Video Creation Tools You Need

Leave a Comment / Engagement, Organic Reach, Social Media Management / Babafemi Adebajo

In our video content series, we’ve tackled why video reigns supreme on social and the core technical setup to get you started. Now, there are essential video creation tools that you need to know and use when getting started. Your Free (or Nearly Free) Video Creation Tools The right software should never be a barrier

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