B2B Lead Generation in Nigeria: Which Social Media Platforms Deliver in 2025?
Let’s be honest, most Nigerian businesses on social media are chasing likes, not leads. But what if you could change that? At GrowTally, we’re here to tell you that real B2B lead generation in Nigeria is possible in 2025 – if you know where to look. Are you looking to snag some quality B2B leads […]
How to Use Social Media to Drive Foot Traffic During the Holidays
The holiday season is a crucial time for all businesses. While online shopping is convenient, many people still enjoy the experience of browsing in physical stores, soaking up the festive atmosphere, and finding unique gifts. But with more and more shoppers turning to online platforms, how can you entice customers to step into your store […]
Last-Minute 2024 Holiday Social Media Marketing Tips
The holidays are in full swing, and while some businesses have been meticulously planning their social media strategies for months, others might find themselves scrambling to catch up. Whatever the case may be, it’s not too late to spread some holiday cheer and make a splash on social media. This guide is packed with quick […]
Exclusive Social Media Hacks For 2024 Black Friday & Cyber Monday
The holiday shopping season is a goldmine for businesses. From Thanksgiving through Black Friday and up till the New Year, everyone can wade into it and gain tremendous benefits. However, with the marketplace overflowing with deals and promotions, standing out can be a tad difficult. Every brand must make extra effort to stand out and […]
Top 10 Social Media Trends That Defined 2024
2024 has been a whirlwind year for social media, with dramatic shifts in user behaviour, platform dynamics, and technological advancements. If you’re looking to conquer 2025, you need a solid grasp of the social media trends that dominated this year. This guide will not only illuminate those trends but also equip you with actionable insights […]
How to Use The “Follow Train” Strategy To Boost Followers and Engagement
Everyone’s looking for shortcuts to grow on social media. As we saw in the previous post, jumping on social media trends is one way to do that. The “follow train” is another such strategy that promises a quick influx of followers. But like any shortcut, there’s a right way and a wrong way to use […]
5 Unpopular Social Media Growth Hacks That Work
If you ask ten acclaimed social media experts what to do to grow on social media, you’re likely to hear the same kind of advice. “Post consistently”, “Offer value”, and “use relevant hashtags”. While these are all important, in our experience, several effective strategies fly under the radar. Perhaps you’ve attempted the generic advice above […]
5 Ways a Social Media Agency Can Skyrocket Your Business Growth (And Why You Need It)
Lagos, the city that never sleeps (let’s pretend it is so), is a hotbed for ambitious businesses all vying for their slice of the digital pie. You’ve got the drive, the passion, and a product or service you know many love. But so do a thousand others. It means simply having a great offering isn’t […]
Choosing the Right Social Media Agency: 10 Essential Questions to Ask
Lagos is buzzing with businesses, each vying for attention in the bustling digital marketplace. You know social media marketing is a way to connect with your customers, build a loyal community, and ultimately, boost your bottom line. But between running your business, managing a team, and staying on top of the latest trends, who has […]
Building a Consistent Social Media Brand Voice and Style: Speaking with One Voice Online
Having a strong, distinct brand voice is crucial for cutting through the noise of social media. Imagine walking into a store where the employees all spoke different languages, dressed in mismatched clothing styles, and decorated the space with a chaotic mix of themes. Confusing, right? That’s what an inconsistent social media presence feels like to […]