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Building a Consistent Social Media Brand Voice and Style: Speaking with One Voice Online

Having a strong, distinct brand voice is crucial for cutting through the noise of social media. Imagine walking into a store where the employees all spoke different languages, dressed in mismatched clothing styles, and decorated the space with a chaotic mix of themes. Confusing, right? That’s what an inconsistent social media presence feels like to […]

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Social Media Metrics That Matter: Tracking What Moves the Needle

When businesses approach us for social media management, the focus is often on surface-level metrics like follower counts and likes. We totally get it! These numbers provide a quick, visible indicator of social media health. However, at GrowTally, we believe that true success lies in looking deeper – understanding your business objectives and tracking the

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balancing between trendy and evergreen social media copy as a business owner

Trendy vs. Evergreen Content: A Strategic Guide for Business Owners

As a business owner, you want to make the most of your social media presence. You want your social media presence to make an impact. Utilising the power of trends can propel your brand into the spotlight. But, with the dynamic nature of social media, it’s easy to get caught in a cycle of chasing

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Tap Into Social Media Trends: Strategies for Business Growth

Social media is a whirlwind of ever-evolving trends. From viral dances to snappy audio clips, new challenges, and cultural moments taking over platforms, it can be hard to keep up! But for businesses, understanding and jumping on the right social media trends can translate into increased brand awareness, deeper audience engagement, and ultimately, growth. What

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meta AI for social media marketers

Is Meta AI the Next Big Thing for Social Media Marketers?

Social media marketers wear many hats. You juggle creative content with audience analysis, keep the conversations going, and always chase the next big idea. As a social media marketer, wouldn’t it be incredible if you had an assistant that could analyze thousands of customer comments overnight? Could the answer to streamlining this whirlwind be the

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Hyper-realistic TikTok logo

The Rise of TikTok for Business: Should Your Brand Be There?

TikTok, the video-sharing sensation, has exploded in popularity far beyond its Gen Z roots. Businesses are now flocking to the platform, but is it the right move for everyone? Before diving headfirst into TikTok for business, it’s crucial to weigh the pros and cons and understand how it fits within your broader social media strategy.

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a team of 5 people defining their company's social strategy

The 5 Pillars of a Powerful Social Strategy: Content That Engages and Converts

Ever feel like your social media is a constant sales pitch? Followers scroll right past, leaving you wondering what went wrong. It’s okay to want to make sales, but a social strategy focused solely on pushing products is destined to fall flat. There’s a better way! Discover the 5 core content pillars that can transform

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writing social media content for your brand

An Essential Guide to Writing High-Impact Social Media Content

Let’s play a game of two truths and a lie. Which of the following statements is a lie? Many posts on social media are copied from others. Many posts on social feeds blend with that of others. Social media content that always resonates and engages your audience is impossible to create. I bet you know

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whatsapp marketing for businesses

Introduction to WhatsApp Marketing: Your Comprehensive Starter Guide

You might already use WhatsApp to keep in touch with family and friends, but did you know it’s an incredibly powerful tool for your business?  When it comes to fostering customer relationships and lead generation, a surprising frontrunner has emerged: WhatsApp marketing.  A recent poll we conducted revealed that a whopping 55.8% of respondents identified

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how to boost event ads on social media to maximize ROI on campaigns

Before You Boost: The Key to Event Ads That Get Results (and Maximize ROI)

You’ve poured your heart into crafting the perfect event. From engaging speakers to insightful content and valuable networking opportunities, you’ve built an experience worth attending. Now, it’s time to spread the word and get people registered. You invest in social media ads, eager to reach your target audience. The clicks come in, but registrations remain

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