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Author name: Babafemi Adebajo

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Important Instagram Trends in 2024: From “Perfectly Filtered” to “Refreshingly Real”

Remember when Instagram was all about the perfect sunset shot with a great filter? Well, don’t sweat it anymore, because the winds of change are blowing through the ‘gram. In 2024, authenticity is the new deal. Users crave genuine connection, relatable content, and a break from the curated perfection that once dominated their feeds. This […]

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Instagram Automation: Smart Time-Saver or Recipe for Disaster?

I recently came across a brand on Instagram with a product I loved. I left a comment asking a question and was thrilled to get a reply within seconds! It felt great to have such prompt attention and I was about to become a loyal customer… until the next message arrived. Suddenly, the responses became

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Using Instagram Stories to Boost Reach: Strategies, Dos & Don’ts, and Content Ideas

Instagram Stories have become an indispensable tool for businesses looking to connect with their audience in a more personal and immediate way. With their prime placement at the top of everyone’s feed and a range of interactive features, Stories offer a unique opportunity to increase visibility and engagement on the platform. But how do you

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User-Generated Content: Leveraging Your Community’s Voice for Social Media Success

The rise of generative AI means brands and businesses can now create content more efficiently. However, it also means that these same brands must now vie for attention amidst a constant barrage of content that has made it increasingly difficult to cut through the noise. The key to standing out in this dynamic environment lies

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Referral Programs on Social Media: How to Convert Customers to Loyal Fans

With the number of brands and businesses doing virtually the same thing as you, word-of-mouth marketing is more powerful than ever. Referral programs strategically harness this power, transforming satisfied customers into your most effective brand advocates. And there’s nowhere better to amplify these programs than on social media where you can maximize the reach and

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Social Media Contests and Campaigns: Your Essential Guide to Boosting Engagement

Looking to inject some excitement into your social media presence? Social media contests and campaigns are a powerful way to boost engagement, attract new followers, and build brand loyalty. But not all contests are created equal. This guide will break down different types of social media contests, the key elements for success, and provide tips

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balancing between trendy and evergreen social media copy as a business owner

Writing Social Media Copy: 8 Tips and Tricks to Captivate Your Audience

Think of your social media feed as a raging river. Your potential followers are passing by on inflatable rafts, being dragged forward by the current. How do you stop them in their tracks and get them to hop onto YOUR raft? The answer: compelling social media copy. On social media today, grabbing attention is crucial

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Building a Consistent Social Media Brand Voice and Style: Speaking with One Voice Online

Having a strong, distinct brand voice is crucial for cutting through the noise of social media. Imagine walking into a store where the employees all spoke different languages, dressed in mismatched clothing styles, and decorated the space with a chaotic mix of themes. Confusing, right? That’s what an inconsistent social media presence feels like to

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Social Media Metrics That Matter: Tracking What Moves the Needle

When businesses approach us for social media management, the focus is often on surface-level metrics like follower counts and likes. We totally get it! These numbers provide a quick, visible indicator of social media health. However, at GrowTally, we believe that true success lies in looking deeper – understanding your business objectives and tracking the

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