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Social Media Management

whatsapp marketing for businesses

Introduction to WhatsApp Marketing: Your Comprehensive Starter Guide

You might already use WhatsApp to keep in touch with family and friends, but did you know it’s an incredibly powerful tool for your business?  When it comes to fostering customer relationships and lead generation, a surprising frontrunner has emerged: WhatsApp marketing.  A recent poll we conducted revealed that a whopping 55.8% of respondents identified […]

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how to boost event ads on social media to maximize ROI on campaigns

Before You Boost: The Key to Event Ads That Get Results (and Maximize ROI)

You’ve poured your heart into crafting the perfect event. From engaging speakers to insightful content and valuable networking opportunities, you’ve built an experience worth attending. Now, it’s time to spread the word and get people registered. You invest in social media ads, eager to reach your target audience. The clicks come in, but registrations remain

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An AI-powered social media strategy formulation between two employees

AI-Powered Social Media Strategy: Getting Results that Matter

We’ve talked about why deploying AI may be a wise decision and the exciting tools at your disposal. But to truly get results on social media, you need to move beyond the hype and into action. Today, we’re getting practical, showing you exactly how AI can supercharge your social media strategy, from understanding your audience

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AI tools for social media content creation

Leading AI Tools for Social Media Content Creation: Your Dynamic Toolkit

If you’ve heard the buzz about AI taking over the world, you’re not alone. But the truth is that small businesses are already using AI to level up their social media game! In our last post, we explored why AI matters. Today, let’s get practical and break down the different ways AI tools can revolutionize

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AI for social media

Deploying AI for Social Media: A Wise Decision?

Think “AI” and futuristic robots might come to mind. While those might be part of AI’s future, the truth is that artificial intelligence is already changing how we do business – especially when it comes to reaching customers on social media. But what exactly is AI for social media? In the broadest sense, this means

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social media competitor analysis

Conducting a Winning Social Media Competitor Analysis: Your Step-by-Step Guide

Are your competitors outsmarting you on social media? Without careful analysis, you might never know. In 2024, even if you get audience research right and set the appropriate goals for social media, ignoring your competitors is a recipe for falling behind. However, social media competitor analysis isn’t about imitation, it’s about unlocking the insights that

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choosing the best social media platform for your business

Choosing the Best Social Media Platform for Your Business

Instagram or TikTok? LinkedIn or Twitter? Facebook, Pinterest, or even something newer? With so many options, choosing the best social media platform for your business can feel like a confusing maze. But the truth is, there’s no single “best” platform for everyone. The right choice depends on understanding your unique audience, your business goals, and

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social media marketing goals

Goal Setting for Social Media Marketing – Defining SMART Goals

Many social media marketers struggle to prove ROI due to a lack of clear goals. Without well-defined goals, social media becomes a whirlwind of activity without direction. This lack of focus not only wastes resources but makes it difficult to demonstrate the value of your social media efforts to your larger team. Goal setting provides

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social media marketing strategy

5 Steps in Building a Successful Social Media Marketing Strategy

My brother. My wife. Her friend. Three people I cherish and the only three who reacted to my Instagram post within the first 24 hours. It was disheartening to see my effort in content creation go unseen because I didn’t have a clear social media marketing strategy. This experience made me realize that posting on

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