Think “AI” and futuristic robots might come to mind. While those might be part of AI’s future, the truth is that artificial intelligence is already changing how we do business – especially when it comes to reaching customers on social media. But what exactly is AI for social media? In the broadest sense, this means […]
Deploying AI for Social Media: A Wise Decision? Read More »
Are you tired of posting on social media and hearing crickets in response? Do you wish your content had that viral magic everyone else seems to have? The secret isn’t luck – it’s a data-driven social media content strategy. Data might seem boring, but in the world of social media, it’s the key to unlocking
Crafting a Data-Driven Social Media Content Strategy Read More »
Are your competitors outsmarting you on social media? Without careful analysis, you might never know. In 2024, even if you get audience research right and set the appropriate goals for social media, ignoring your competitors is a recipe for falling behind. However, social media competitor analysis isn’t about imitation, it’s about unlocking the insights that
Conducting a Winning Social Media Competitor Analysis: Your Step-by-Step Guide Read More »
Instagram or TikTok? LinkedIn or Twitter? Facebook, Pinterest, or even something newer? With so many options, choosing the best social media platform for your business can feel like a confusing maze. But the truth is, there’s no single “best” platform for everyone. The right choice depends on understanding your unique audience, your business goals, and
Choosing the Best Social Media Platform for Your Business Read More »
Many social media marketers struggle to prove ROI due to a lack of clear goals. Without well-defined goals, social media becomes a whirlwind of activity without direction. This lack of focus not only wastes resources but makes it difficult to demonstrate the value of your social media efforts to your larger team. Goal setting provides
Goal Setting for Social Media Marketing – Defining SMART Goals Read More »
My brother. My wife. Her friend. Three people I cherish and the only three who reacted to my Instagram post within the first 24 hours. It was disheartening to see my effort in content creation go unseen because I didn’t have a clear social media marketing strategy. This experience made me realize that posting on
5 Steps in Building a Successful Social Media Marketing Strategy Read More »
In recent weeks, social media has been ablaze with discussions surrounding a negative product review of Erisco Foods tomato paste by Nigerian consumer Chioma Okoli. Despite court orders, her recent arrest and detainment have ignited a firestorm of controversy, placing the brand’s reputation squarely under the harsh spotlight of public scrutiny. The public outcry against
Social Media Brand Reputation: A Case of Erisco, Chioma Okoli and Gino Nigeria Read More »
Imagine investing in a highly targeted social media campaign only to have potential customers slip through your fingers due to slow or nonexistent responses. This was the unfortunate reality for a health tech company that recently invested in paid media. While their messaging was attracting interest, the lack of timely customer service on their social
How Outsourcing Gives You an Edge in Customer Service Through Social Media Read More »
Imagine investing in a highly targeted social media campaign only to have potential customers slip through your fingers due to slow or nonexistent responses. This was the unfortunate reality for a health tech company that recently invested in paid media. While their messaging was attracting interest, the lack of timely customer service on their social
Outsourcing Social Media Customer Service: The Key to Happier Customers Read More »
In today’s digitally driven world, a strong social media presence is crucial for businesses of all sizes. Partnering with the right social media management agency can transform your online presence, boost brand awareness, and drive real business results. But how do you find the perfect fit? This guide will walk you through the key considerations
Choosing the Right Social Media Management Agency: The Ultimate Guide Read More »
