Social Media Brand Reputation: A Case of Erisco, Chioma Okoli and Gino Nigeria
In recent weeks, social media has been ablaze with discussions surrounding a negative product review of Erisco Foods tomato paste by Nigerian consumer Chioma Okoli. Despite court orders, her recent arrest and detainment have ignited a firestorm of controversy, placing the brand’s reputation squarely under the harsh spotlight of public scrutiny. The public outcry against […]
Social Media Brand Reputation: A Case of Erisco, Chioma Okoli and Gino Nigeria Read More »