Business

Social Media Metrics That Matter: Tracking What Moves the Needle

Leave a Comment / Business, Engagement / Babafemi Adebajo

When businesses approach us for social media management, the focus is often on surface-level metrics like follower counts and likes. We totally get it! These numbers provide a quick, visible indicator of social media health. However, at GrowTally, we believe that true success lies in looking deeper – understanding your business objectives and tracking the […]

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balancing between trendy and evergreen social media captions as a business owner

Trendy vs. Evergreen Content: A Strategic Guide for Business Owners

Leave a Comment / Business, Social Media Management / Babafemi Adebajo

As a business owner, you want to make the most of your social media presence. You want your social media presence to make an impact. Utilising the power of trends can propel your brand into the spotlight. But, with the dynamic nature of social media, it’s easy to get caught in a cycle of chasing

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Hand drawn digital natives illustration depicting social media trends

Tap Into Social Media Trends: Strategies for Business Growth

Leave a Comment / Social Media Management, Business / Babafemi Adebajo

Social media is a whirlwind of ever-evolving trends. From viral dances to snappy audio clips, new challenges, and cultural moments taking over platforms, it can be hard to keep up! But for businesses, understanding and jumping on the right social media trends can translate into increased brand awareness, deeper audience engagement, and ultimately, growth. What

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Is Meta AI the Next Big Thing for Social Media Marketers?

Leave a Comment / Business, Instagram, Social Media Management / Babafemi Adebajo

Social media marketers wear many hats. You juggle creative content with audience analysis, keep the conversations going, and always chase the next big idea. As a social media marketer, wouldn’t it be incredible if you had an assistant that could analyze thousands of customer comments overnight? Could the answer to streamlining this whirlwind be the

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a team of 5 people defining their company's social strategy

The 5 Pillars of a Powerful Social Strategy: Content That Engages and Converts

Leave a Comment / Social Media Management, Business, Engagement / Babafemi Adebajo

Ever feel like your social media is a constant sales pitch? Followers scroll right past, leaving you wondering what went wrong. It’s okay to want to make sales, but a social strategy focused solely on pushing products is destined to fall flat. There’s a better way! Discover the 5 core content pillars that can transform

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An Essential Guide to Writing High-Impact Social Media Content

Leave a Comment / Social Media Management, Business, Engagement, Sales / Babafemi Adebajo

Let’s play a game of two truths and a lie. Which of the following statements is a lie? Many posts on social media are copied from others. Many posts on social feeds blend with that of others. Social media content that always resonates and engages your audience is impossible to create. I bet you know

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Introduction to WhatsApp Marketing: Your Comprehensive Starter Guide

Leave a Comment / Social Media Management, Business / Babafemi Adebajo

You might already use WhatsApp to keep in touch with family and friends, but did you know it’s an incredibly powerful tool for your business? When it comes to fostering customer relationships and lead generation, a surprising frontrunner has emerged: WhatsApp marketing. A recent poll we conducted revealed that a whopping 55.8% of respondents identified

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how to boost event ads on social media to maximize ROI on campaigns

Before You Boost: The Key to Event Ads That Get Results (and Maximize ROI)

Leave a Comment / Social Media Management, Business, Engagement, Instagram / Babafemi Adebajo

You’ve poured your heart into crafting the perfect event. From engaging speakers to insightful content and valuable networking opportunities, you’ve built an experience worth attending. Now, it’s time to spread the word and get people registered. You invest in social media ads, eager to reach your target audience. The clicks come in, but registrations remain

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An AI-powered social media strategy formulation between two employees

AI-Powered Social Media Strategy: Getting Results that Matter

Leave a Comment / Social Media Management, Business / Babafemi Adebajo

We’ve talked about why deploying AI may be a wise decision and the exciting tools at your disposal. But to truly get results on social media, you need to move beyond the hype and into action. Today, we’re getting practical, showing you exactly how AI can supercharge your social media strategy, from understanding your audience

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