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how to boost event ads on social media to maximize ROI on campaigns

Before You Boost: The Key to Event Ads That Get Results (and Maximize ROI)

Leave a Comment / Social Media Management, Business, Engagement, Instagram /

You’ve poured your heart into crafting the perfect event. From engaging speakers to insightful content and valuable networking opportunities, you’ve built an experience worth attending. Now, it’s time to spread the word and get people registered. You invest in social media ads, eager to reach your target audience. The clicks come in, but registrations remain […]

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social media audience research

Know Your Audience: Mastering Social Media Audience Research

1 Comment / Engagement /

Audience research. This should be the next step of any marketing campaign after goal setting but most companies and brands neglect it. And of course, they suffer from it. This lack of understanding leads to generic social media posts that fall on deaf ears, wasted resources on the wrong platforms, and a frustrating inability to

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simple-video-content-creation-with-mobile

Essentials for Video Content Creation (Harnessing Video Content Part 2)

Leave a Comment / Engagement, Organic Reach, Social Media Management /

You understand the power of video (if you missed Part 1, catch up here for the compelling stats and reasons why!). Now, it’s time to translate those great ideas in your head into compelling visuals that capture attention across social platforms. Let’s get practical! Your Video Content Creation Starter Kit The myth that you need

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social-media-manager-creating-video-content

Harnessing Video Content (Part 1): Why Video is Your Social Media Game-Changer I

1 Comment / Engagement, Instagram, Social Media Management /

In 2024, video content has emerged as the undisputed champion of engagement, able to cut through the clutter of static posts and draw attention. While attention spans may be shrinking, consumers are hungrier than ever for content and they are looking to video content to satisfy their cravings.  A 2019 report found that your average

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stand-out-social-media-content-despite-content-saturation

3 Key Ways to Create Stand-Out Social Media Content

Leave a Comment / Social Media Management, Engagement, Organic Reach /

Did you know that in 2023, 241 million emails were sent by users worldwide in one minute, according to Statista? Another 4,000,000 posts were liked on Facebook, while 694,000 reels were shared through Instagram DM. And all of this in one minute.  While organic reach is at an all-time low, it is clear that without

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driving-engagement-with-shareable-content

Drive Engagement and Create Shareable Content: Dominate Social Media in 2024

Leave a Comment / Engagement, Organic Reach /

The struggle is real: organic reach on social media continues to plummet. Algorithms prioritize engaging content, pushing posts to a larger audience only if deemed worthy. That has left many brands feeling like they’re shouting into the void. So, how do you crack the code, break through the noise, and drive meaningful engagement? By crafting

Drive Engagement and Create Shareable Content: Dominate Social Media in 2024 Read More »

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