Babafemi Adebajo - Growtally

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Social Media Contests and Campaigns: Your Essential Guide to Boosting Engagement

Leave a Comment / Engagement, Social Media Management / Babafemi Adebajo

Looking to inject some excitement into your social media presence? Social media contests and campaigns are a powerful way to boost engagement, attract new followers, and build brand loyalty. But not all contests are created equal. This guide will break down different types of social media contests, the key elements for success, and provide tips […]

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balancing between trendy and evergreen social media captions as a business owner

Writing Social Media Copy: 8 Tips and Tricks to Captivate Your Audience

Leave a Comment / Uncategorized / Babafemi Adebajo

Think of your social media feed as a raging river. Your potential followers are passing by on inflatable rafts, being dragged forward by the current. How do you stop them in their tracks and get them to hop onto YOUR raft? The answer: compelling social media copy. On social media today, grabbing attention is crucial

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Building a Consistent Social Media Brand Voice and Style: Speaking with One Voice Online

Leave a Comment / Social Media Management, Business / Babafemi Adebajo

Having a strong, distinct brand voice is crucial for cutting through the noise of social media. Imagine walking into a store where the employees all spoke different languages, dressed in mismatched clothing styles, and decorated the space with a chaotic mix of themes. Confusing, right? That’s what an inconsistent social media presence feels like to

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Social Media Metrics That Matter: Tracking What Moves the Needle

Leave a Comment / Business, Engagement / Babafemi Adebajo

When businesses approach us for social media management, the focus is often on surface-level metrics like follower counts and likes. We totally get it! These numbers provide a quick, visible indicator of social media health. However, at GrowTally, we believe that true success lies in looking deeper – understanding your business objectives and tracking the

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Social Listening: Why Simply Posting on Social Media Isn’t Enough

Leave a Comment / Social Media Management, Engagement / Babafemi Adebajo

Imagine this: You’re the social media manager for a well-established insurance company, “SecureLife.” You’ve been working diligently to shake up the “stuffy” image of the industry. Your posts feature eye-catching graphics on the importance of coverage, relatable memes about everyday mishaps, and even the occasional TikTok dance challenge with your friendly mascot, the SecureLife Shield.

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Trendy vs. Evergreen Content: A Strategic Guide for Business Owners

Leave a Comment / Business, Social Media Management / Babafemi Adebajo

As a business owner, you want to make the most of your social media presence. You want your social media presence to make an impact. Utilising the power of trends can propel your brand into the spotlight. But, with the dynamic nature of social media, it’s easy to get caught in a cycle of chasing

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Tap Into Social Media Trends: Strategies for Business Growth

Leave a Comment / Social Media Management, Business / Babafemi Adebajo

Social media is a whirlwind of ever-evolving trends. From viral dances to snappy audio clips, new challenges, and cultural moments taking over platforms, it can be hard to keep up! But for businesses, understanding and jumping on the right social media trends can translate into increased brand awareness, deeper audience engagement, and ultimately, growth. What

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Evolving with AI: 5 Essential Ways Social Media Managers Can Stay in Demand

Leave a Comment / Social Media Management / Babafemi Adebajo

The rise of AI is changing how we work across industries, and social media is at the forefront of this transformation. As a social media manager, it’s natural to wonder how AI might impact your role and career trajectory. Will AI tools eventually become so advanced that they replace the need for human managers altogether?

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Is Meta AI the Next Big Thing for Social Media Marketers?

Leave a Comment / Business, Instagram, Social Media Management / Babafemi Adebajo

Social media marketers wear many hats. You juggle creative content with audience analysis, keep the conversations going, and always chase the next big idea. As a social media marketer, wouldn’t it be incredible if you had an assistant that could analyze thousands of customer comments overnight? Could the answer to streamlining this whirlwind be the

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Author name: Babafemi Adebajo

Writing Social Media Copy: 8 Tips and Tricks to Captivate Your Audience

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